TABLE OF CONTENTSWhat Are The Tips To Implementing Effective Direct To Patient Marketing Campaign?Healthcare is probably one of the most challenging industries for which to create an effective marketing campaign. If you feel the same way, you have come to the right place. Because today we will discuss how to efficiently develop an effective patient marketing strategy for your healthcare organization. “81% of consumers are unsatisfied with their healthcare experience” – Prophet.com ![]() Your healthcare organization needs to stand out with so many patients or customers seeking better healthcare services. More importantly, your healthcare organization must earn the patient’s trust and show its reliability. There is no better way to reach these goals than employing a direct-to-patient marketing strategy. But what exactly is this marketing strategy, and how is it different from your already familiar marketing efforts? We discuss the answer to this question in the sections below. In addition, we also explain how you can execute this patient marketing strategy in the most effective way possible and harness the best result for your organization. What is Direct To Patient Marketing?A direct-to-patient marketing strategy focuses on marketing your healthcare products and services directly to the end customer or patient. Typically, this end customer or patient is in charge of making the medical decisions. This patient marketing strategy allows healthcare companies to engage and communicate with patients without using a healthcare provider as the middleman. It also involves using different communication channels to engage with the target audience to yield the best results. What Are The Best Channels For Direct to Patient Marketing?The primary concern in implementing direct-to-patient marketing is picking the right communication channel. Below are some of the best marketing channels healthcare companies can use to market their products and services effectively. WebsitesThe best way to interact with customers today is through online channels, and the reasoning behind this is simple. Online channels are relatively inexpensive to communicate with your audience after the initial setup. More importantly, websites make healthcare-related information much more accessible, making it an ideal patient marketing channel. “5% of all Google searches are health-related” – Google. The success of several healthcare websites like WebMD and Mayo Clinic is all the proof you need to understand the importance of an online presence. Furthermore, almost all of us turn to search engines like Google for health-related information. Hence, it is crucial to establish your healthcare expertise online as part of your patient marketing strategy. Direct MailWhen it comes to direct-to-patient marketing, you can not ignore the significance of a marketing channel like direct mail. While online marketing channels offer superior convenience, the average customer is tired of seeing ads everywhere they turn. It is significantly easier to get a response from the target audience for patient marketing via mail than online. According to an article published by Forbes, “95% of 18-to-29-year-olds respond positively to receiving personal cards and letters.” Following is the answer our experts give to our prospective clients. The latter often have difficulty understanding how direct mail is a different communication channel. “In contrast, there is nothing special about receiving a plain old text or email message from a company. Furthermore, you can use PostGrid’s direct mail automation software to set up scheduled and triggered capabilities, further enhancing your communication.” With an advanced direct mail marketing tool like PostGrid, communication or marketing via mail is just as simple as email. You get all advanced capabilities, including personalization, and all you need is a well-drafted template. Besides being a practical tool for patient marketing, you can use PostGrid for healthcare lets you print and send
ContentNext up in patient marketing strategy, we have content marketing. All of us, at some point, have Googled our health symptoms online. But the thing to note about content in healthcare marketing is that it should focus on the medical needs and treatment of the patients. In other words, you must avoid using complex healthcare terms and jargon that the patient may have difficulty understanding. Furthermore, you can use content in all formats for direct-to-patient marketing, including blogs, videos, etc. The goal is to pop up in the SERP whenever patients type in their symptoms or treatment options to search engines like Google. By providing such queries with relevant and reliable answers, you can establish yourself as an expert in the field and garner their trust. 3 Tips For Effective Direct-To-Patient MarketingSome valuable tips that can help you effectively implement your patient marketing campaigns are listed below. 1. Create Customer PersonasOne of the best tips we can give organizations wishing to implement an effective patient marketing strategy is creating a solid customer persona. Creating a customer persona enables you to make the right message for your campaigns. By right message, we mean the message should be something worthwhile to the target audience. Creating a persona also lets you create content that appeals to your target audience. 2. Master The LanguageOne of the most challenging tips we can give you about direct-to-patient marketing is to master the patient’s language. Try to understand how a patient would refer to your healthcare products and services and use that language in your marketing efforts. It is an effective way to communicate with your target audience. More importantly, it shows that the company understands the patient’s needs. Additionally, this patient marketing strategy allows you to reach all types of patients regardless of how they describe a healthcare product/service. 3. Consider The Patient’s Comfort LevelAnother crucial aspect to consider when it comes to direct marketing to patients is the patient’s comfort level. The patient may be embarrassed or private about their medical condition. For instance, a person suffering from an STD may not appreciate you sending pamphlets that could potentially reveal their medical condition to their place of residence. Hence, it is vital to consider the patient’s comfort level when implementing a direct-to-patient marketing campaign. Furthermore, being mindful of the patient’s comfort helps you understand what content to deliver and where to provide them. Last but not least, it shows respect and empathy towards the patient, a desirable quality in a healthcare provider. ConclusionWhen it comes to the healthcare industry, direct-to-patient marketing is one of the most effective ways for healthcare organizations to interact with their target audience. It offers several benefits, and it is easy to see the potential it has to offer. However, it is also essential to maintain certain etiquette when communicating directly with patients. Above, we discussed some of the most effective patient marketing strategies a healthcare organization can use. Advanced automated solutions like PostGrid make marketing strategies and patient engagement easier for your healthcare organization. Furthermore, it provides advanced capabilities like scheduled and triggered mailing, which can enhance your healthcare communication and marketing efforts. The post Direct to Patient Marketing Strategies appeared first on PostGrid. source https://www.postgrid.ca/direct-to-patient-marketing/ Via https://postgridcanadainc.blogspot.com/2023/04/direct-to-patient-marketing-strategies.html
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TABLE OF CONTENTSWhat are Canada SIC Codes? Why Should You Care?The right marketing type is critical for a company’s success in any industry. Yet, only some types will assure you of direct access to target consumers. For this reason, Canadian businesses prefer direct mail marketing. It helps reach the right groups and ensures spending the marketing budget efficiently. ![]() For example, your business might target executives in the oil and gas industry or financial managers in the finance sector. Discovering the target audience is the first crucial step for campaign success. Finding the ideal mailing list that fits your marketing needs is crucial: SIC codes and NAICS codes. Do you Know About Canada SIC Codes?Standard Industrial Classification Codes is the full form of the Canada SIC code. It was first developed in the 1930s to classify American businesses. However, the US government stopped updating these codes in 1987. SIC codes were increasing inconsistencies from years of additions and revisions. Thus, NAICS came to replace the old SIC system. Yet, businesses can still use SIC codes to add numbers to the end of the original codes to update or expand the original classifications. You can also use these codes to classify businesses and industries in Canada. Canada SIC codes help government agencies and organisations identify and analyse business activity data. Using SIC codes in Canada would make comparing data across different sectors, regions, and periods easier. Many countries worldwide have adopted the SIC codes system. Statistics Canada is responsible for administering the Canada SIC codes system in Canada. It helps determine the type of products and services a business provides or produces. Canada SIC Code SystemWe can organize Canada SIC codes into 20 major industry groups. These sectors can be further divided into 98 sub-groups and 469 industries. Each industry has a unique four-digit code that represents its main activity. For example, pharmaceutical and medicine manufacturing businesses have 3254 as the Canada SIC code. Benefits of Canada SIC Code SystemCanada SIC codes provide numerous benefits for government agencies, businesses, and other organizations in Canada. These are some benefits; Standardized ClassificationCanada SIC codes give a standardized method of classifying industries and businesses based on their main activities. Comparing data across different regions, sectors, and periods is much easier. It ensures you are classifying businesses consistently to improve the accuracy and reliability of data. Improvement in Data CollectionDo you want to improve your data collection methods? Thankfully, Canada SIC codes can help you collect data in a very consistent and organized d way. You can use this data for various purposes, such as direct mail marketing, analyzing economic activity, employment trends, etc. Improvement in Decision-MakingThe SIC code system in Canada can help you make better decisions by providing reliable and accurate information. It would help you understand industry trends, region overview, and activities. For example, a bank can use Canada SIC codes to analyse the risk and profitability of an industry lending money. Identification of Potential Customers and VendorsYou can implement Canada SIC codes to identify potential customers and vendors in your industry. They might be looking for your products or services. Effective Resource AllocationCanada SIC codes help businesses to allocate resources more effectively by analysing industries and regions with growth potential. It can improve the productivity and profitability of your business. How Can You Use the Canada SIC Code System?
Understanding the Numbers Present in a Canada SIC CodeThe first two digits of a SIC code Canada help identify the major industry group, such as Healthcare or Transportation. Then, the third digit in the code identifies the industry group, such as Furniture under the manufacturing industry. And if we cannot find the industry, we use the number ‘9’ in the third or fourth placement to show NEC (Not Elsewhere Classified Industries). Who Needs a Canada SIC Code?Every company has its own Canada SIC Code; there are over 1000 total SIC codes possible. Thus, every company operating in Canada needs to have a SIC code for business registrations, tax returns, etc. It also helps you identify competitors, analyze e industry trends, and develop marketing strategies. SIC Code Canada Lookup To look up the Canada SIC code for a particular business or industry, you can use the following example;
What is NAICS Code?In 1997, the North American Industry Classification System replaced the old SIC system. US, Canada, and Mexico jointly developed the NAICS code. This new system helps in drawing comparisons between these three countries. You can use NAICS to classify many new industries closely. The NAICS system focuses more on business processes instead of the end products. It overcomes the shortcomings of the old SIC system. Difference Between NAICS and Canada SIC Code SystemGovernment agencies and departments prefer using NAICS codes. At the same time, private organizations still prefer using the age-old Canada SIC Code System for their classification system. There’s little overlapping between the two systems, which makes both systems valuable for different purposes. NAICS codes depend on consistent economic concepts, while SIC codes are not. These are some prominent differences between SIC and NAICS codes;
Targeted Marketing with Canada SIC CodesTargeted marketing could be effective if you want to reach your potential customers. You can use Canada SIC Codes or NAICS codes for specific businesses and industries interested in your products or services. Business ListingsYou might acquire targeted lists of companies based on their SIC or NAICS codes. It helps you send marketing messages to organisations most likely to show interest in your product or service. Digital MarketingAccording to their SIC or NAICS codes, you can target specific businesses and sectors with digital advertising platforms like Google Ads and LinkedIn Ads. It would help you display ads to potential customers more likely to convert. Trade Shows and EventsYou can focus on your attendance at trade shows and events relevant to specific businesses and industries, depending on their SIC or NAICS codes. It would help you to meet your potential customers face-to-face to showcase your products and services. Direct Mail MarketingIt is one of the most effective forms of marketing that you can implement in your business strategy. Direct Mail with PostGrid gives you higher response rates, customizable campaigns, automation, and efficiency. You can send direct mail pieces to businesses depending on their Canada SIC codes. It would help you to reach your target audience with personalized and targeted marketing. Why Choose PostGrid for Address Verification in Canada?PostGrid provides a trustworthy Address Verification API that helps businesses improve their data quality. Canada SIC codes can give you better insights and uncover new business opportunities. What Can You Do With Our API?
Using PostGrid’s Address Verification API with SIC Codes in CanadaValidating Addresses by SIC CodeBusinesses can use PostGrid’s API to validate postal addresses depending on a business’s industry at a location. It can help ensure your marketing materials and mailings reach the correct business locations. Targeted Mailing CampaignsYou can use our API to validate and verify addresses for businesses that fail within specific Canada SIC codes. It would help you create targeted mailing campaigns focusing on specific types of businesses and sectors. Accurate Data CaptureWhen gathering postal addresses for businesses, it’s critical to ensure that the address is complete and accurate. Use our address verification API to ensure that addresses are valid and properly formatted. It helps reduce errors and improve data quality. Data EnrichmentBy relying on PostGrid’s address verification API with Canada SIC codes, you can ensure your data by extracting additional information. You can learn about an industry or the primary activity of the businesses at a specific location. It would help you better target your marketing efforts and improve your understanding of the target audience. Signup now for SIC Code Canada Lookup The post SIC Codes Canada appeared first on PostGrid. source https://www.postgrid.ca/what-are-sic-codes-canada/ Via https://postgridcanadainc.blogspot.com/2023/04/sic-codes-canada.html TABLE OF CONTENTSHow to Track Direct Mail Campaign: Tracking & AnalyticsDespite our preference for digital means of communication, direct mail still remains one of the favourite marketing approaches for marketers in numerous industries. When it is implemented correctly, direct mail has the potential to enhance the reach of your campaign, communicate with your target audience, and effectively drive sales. ![]() Direct mail has evolved over the years and can now be fully automated using an advanced direct mail automation tool equipped with superior tracking and analytics capabilities. Canada Post even has a certification called Software Evaluation and Recognition Program or SERP that lets you know whether a direct mail service provider is reliable. The SERP certification means that the service provider can access and verify whether a postal address is real and deliverable. A SERP-certified direct mail service provider is more than likely to have advanced direct mail tracking and analytic capabilities. Therefore, it should come as no surprise that the best and most convenient way to optimize, track, and analyze direct mail is through an advanced tool. This article discusses how you can track your direct mail, and we also discuss the significance of direct mail tracking and analytics. We further take a look at some of the major direct mail tracking methods and explain how you can effectively track direct mail using KPIs or Key Performance Indicators. Additionally, we also list some of the major KPIs you can consider for effective direct mail tracking and analytics. The Significance of Direct Mail Tracking And AnalyticsUnderstanding the finer details of your direct mail campaign is necessary for its effective implementation. Thanks to today’s advanced solutions, you can get valuable insights into your direct mail campaigns. Earlier the only measurable data on direct mail effectiveness was the count of sales or the leads generated. With advanced direct mail tracking, you get access to valuable insights, when coupled with a systematic approach such insights enable them to measure the performance of their direct mail campaigns efficiently. With such vital data, you also have the ability to calculate an accurate ROI, determine success metrics, and keep records of your campaign and its results. Direct Mail Tracking MethodsWhen it comes to direct mail tracking, it is quintessential that you ensure any point of contact listed on your direct mail is both trackable and unique. The point of contact could be anything, including phone number, website URL, coupon code, or something else altogether. Below we discuss some of the most popular direct mail tracking methods used by marketers today. Trackable Phone NumberCall tracking is one of the easy and time-tested methods for direct mail tracking. You can even set up a dedicated toll-free number and have the calls to that number automatically forwarded to your business line. You can also employ a reliable call tracking software company for this. However, this method can give you the response rate and many finer details are not accounted for. Trackable URLsIncluding a URL in your direct mail that is specifically created for the campaign in each of your direct mail pieces is an effective tracking method. The campaign-specific URL takes the user/recipient to a custom landing page or your website. From here, you can use your website’s analytic tools and get advanced insights that significantly enhance your direct mail tracking capabilities. Coupon CodesCoupon codes are yet another effective tool in marketing campaigns. Coupons in the old days were redeemed at the store, but now you enable the customer to redeem them either at your store or your online website or mobile app. One notable advantage of coupon codes is that it lets you track the sage individually or measure the effectiveness of direct mail campaigns between interest groups. QR CodesQR codes are the most popular choice for direct mail campaign tracking. They are easy and convenient for the user to access your business directly from the mailpiece. The QR code can lead the users to a unique landing page or URL. Similar to what we saw in the trackable URLs, this method can also be used with your website’s analytic tools for getting in-depth insights into your campaign. Track Your Direct Mail With The Help of KPIsKey Performance Indicators or KPIs can be used to effectively track your direct mails. Using KPIs for tracking direct mail gives you a comprehensive idea about the effectiveness of the campaign as they provide you with real-time, actionable insights. However, you must ensure that you pick the right KPI for your unique goals. Below, we discuss some of the major KPIs you use to track your direct mail. 1. Response RateResponse rate is the most commonly used KPI for direct mail tracking as it shows you what percentage of your direct mail targets have responded to your mailer. We have already discussed the tracking methods through which the recipient can respond to your mailer above.
Response Rate = No: of Responses / No: of Mail Pieces Sent
Keep in mind that if you do not track every method of contact with your target audience, you will never have an accurate response rate. 2. Conversion RateConversion rate or order rate is perhaps the simplest KPI you can use, to find out just how effective your direct mail was in terms of conversion. It gives you the percentage of the target audience of the direct mail campaign, which made the desired action upon receiving the mailer.
Conversion Rate = Number of Orders / Number of Responses.
A conversion rate is especially ideal for businesses with a longer sales cycle, such as law offices. 3. Cost Per Acquisition (CPA)Cost Per Acquisition or CPA is a KPI that tells you how much it cost you to obtain a new customer. It is also known as cost per lead/order.
CPA = Campaign Cost / Number of Orders
Often marketers compare the CPA of direct mail with the CPA of their other marketing campaigns so that they can figure out which of the two marketing efforts is more efficient for their business. 4. Average Order SizeAs the name suggests, Average Order Size is a KPI that gives you the average amount of revenue you earn for each sale you make through the direct mail campaign.
Avg. Order Size = Revenue / Number of Orders
You can either calculate this beforehand by examining the data available from their previous order or calculate it using the relevant data from your direct mail campaign. 5. Revenue per OrderThe KPI Revenue per order can be calculated by simply subtracting the CPA from the average order size of your business. This KPI can be extremely useful for determining the profitability of your product or service.
Revenue per Order = Avg. Order Size – CPA
To be more precise, it gives you a clear idea about the profit you can make from every order on average. 6. Return on Investment (ROI)Return on Investment or ROI is a term well familiar for all businesses and a KPI that direct mail campaigns shine at. The ROI conveys the overall effectiveness or success rate of your direct mail campaign.
ROI = (Revenue – Campaign Cost) / Campaign Cost
The higher the ROI of your direct mail campaign, the more successful it is for your business. Direct mails generally have a higher ROI than most other marketing campaigns. 7. Customer Lifetime Value (CLV)Customer Lifetime Value is an essential KPI for every business if they have long-term goals. What makes CLV unique from the other KPIs is that it is not instant feedback. Customer Lifetime Value signifies your business’s relationship with its customers. You can positively influence the CLV through superior customer service, attractive loyalty programs, and other reward programs. ConclusionDirect mail is used by businesses belonging to numerous industry verticals, and more businesses keep on joining the club. Businesses that employ direct mail as part of their marketing efforts must track them and access analytics data to optimize their efforts. There are several KPIs and tracking methods you can use for this. Furthermore, to ensure the best result for your direct mail campaigns, you need to employ an advanced direct mail solution like PostGrid. Advanced solutions, like PostGrid, enable you to track your direct mail easily and also access valuable analytics that lets you optimize your direct mail process. The post How to Track Direct Mail: Tracking & Analytics appeared first on PostGrid. source https://www.postgrid.ca/how-to-track-measure-direct-mail/ Via https://postgridcanadainc.blogspot.com/2023/04/how-to-track-direct-mail-tracking.html TABLE OF CONTENTSMarketing Agency Services: Which Solutions Best Suit Your Business Goals?As businesses grow, handling marketing activities become challenging! They may have an in-house advertising department or rely on marketing agency services to reach their audiences. ![]() In-house advertising may seem like an excellent idea until
Companies want to focus more on improving their product or service quality. Marketing themselves can help them get customers. But thinking of new ideas or keeping up with different technologies is distracting. Thus, they outsource advertising tasks to save time and money. This blog discusses how full-service agencies allow businesses to improve their brand image and boost sales. Let us dig in! What Is a Full-Service Marketing Agency?A full-service marketing firm assists companies in completing their branding, promotional, and reputation management activities. Instead of contacting different vendors, businesses connect with full-service agencies to save effort, time, and money. Most firms provide a la carte or bundled marketing agency services at reasonable rates. You may select your package based on your needs or ask the company to quote a custom plan. Email, social media marketing, and Google ads are the most commonly-used marketing firm services for all industries. But they generate lower results than traditional channels like direct mail! For instance, direct mail produces a response rate of up to 5%. It is higher than many online marketing channels because it is more targeted and personal! Choosing a marketing agency service provider that understands what you need and offers relevant solutions is critical. When selecting a full-service marketing agency, more factors to consider are
Which Are the Best Marketing Agency Services to Offer Clients in 2023?Companies have hundreds of marketing firm services to select from based on their needs and goals. It helps to learn which channels are trending and effective to connect with your intended audience. But some marketing services produce exceptional results, making them a must-have for advertising and branding campaigns. Here is a list of the top-performing services a full-service marketing agency offers
Online marketing firm services allow you to expand your reach, but direct mail produces the most responses. It adds a personal touch to a company’s customer interactions, boosting acquisition and retention rates. Businesses select an agency that uses specialized marketing platforms, HubSpot and Zapier. Also, they prefer firms that help them automate promotional campaigns to guarantee positive results. For example, most of our clients in the marketing industry integrate our direct mail API into your CRM. It helps them link their client’s customer data with our helpful mailing features. Thus, they can use the best marketing agency service – direct mail, without investing in mailing equipment or making a manual effort. Combining direct mail with other channels lets your business hit the leads jackpot. You can start by sending a custom postcard to your target prospects. Then, you may reinforce your message with an email or a sponsored social media ad. These integrated marketing agency services enable your audience to remember your brand and respond proactively to your offers. Luckily, PostGrid’s API integrations make it possible to send eye-catching and result-driving mail pieces from your CRM. Hence, you can conduct multichannel campaigns painlessly. Why Is Direct Mail the Best Marketing Agency Service and How to Use It?Direct mail marketing is among the top marketing agency services because
Mailing quality items to customers can be challenging and expensive. It makes many businesses step away from the idea and pursue online marketing agency services like email. The good news is that you can automate your print and mail campaigns. PostGrid’s direct mail automation services offer all-in-one features. You can outsource every mail-related task and save time and money. Using PostGrid for your marketing agency services also improves your company’s internal efficiency. It completes all activities online on your behalf and ensures better results. You may send different direct mail types, like
The Process of Selecting the Ideal Marketing Agency ServicesBusinesses need a comprehensive plan to pick the best marketing agency services for growth and customer acquisition. This plan outlines everything from the advertising channels and budget to the content and target audience. Here is how the process works: Step 1: ResearchA full-service marketing agency researches your company’s history, primary business locations, industry, and competitors. It learns your vision and needs to create a well-tailored adverting plan. Some firms also make a content calendar to highlight what they have planned for your company for the upcoming year. Step 2: DecideYou may meet with the agency’s marketing representative to decide which marketing firm services can work well. This decision is critical to your business’s growth because you invest your time and money in them. Step 3: LaunchThe launching phase is one of the most crucial steps in the marketing plan. A full-service marketing agency sets the platforms or systems to execute your campaigns on specific days. You can sit back and wait to see your audience’s engagement levels. PostGrid’s direct mail services help you place your orders online. You can use our professionally-built templates to design your artwork. Also, our template editor lets you customize it with your brand logo and other elements. Then, PostGrid’s reputed printing network produces your items (for any volume you want) in only two business days. Step 4: ReportChecking your campaign results and creating analytical reports allow you to
PostGrd’s automated direct mail solutions let you know your campaign progress in real-time. You may log into your account and quickly view the response rates and other insights. Benefits of Using Marketing Agency Services to Promote Your BrandA full-service marketing agency makes your advertising tasks easier and better. It takes the workload off your shoulders and boosts your revenue.
PostGrid's Direct Mail Automation Services to Increase Sales and Retain CustomersWe already discussed how direct mail lets businesses get closer to their prospects. Direct mail automation makes executing your marketing firm services quick and easy. It lets you get the results without doing anything in-house. You can integrate our API into your marketing agency service CRM or download our software! The API integrations let you print and ship mailers without installing anything or changing your workflow. PostGrid’s variable data printing capabilities let you create and send tailored mail items. They increase your chances of grabbing readers’ attention and motivating them to engage with your offers. The software version is more apt for bulk mailing orders where you want to launch a large-scale campaign to re-engage past customers. But please note that all deployment options offer similar features. So you can select between using the API, dashboard, or software based on your preference. A full-service marketing agency can use our print and mail API to provide clients with end-to-end mailing. We assist our clients during every step, like
One of our clients integrated our direct mail API into its CRM to launch a promotional campaign. The challenge was personalizing every item with the recipient’s name and a custom map. This map guided the customers from their doorsteps to the nearest store. PostGrid added value to its marketing agency services by letting them outsource the entire program. The client used our API to add the variable data to the mailers in only a few minutes. We ensured the company accessed our PDN (print and delivery network) to prepare and ship high-resolution mailers with a clear message. The result was phenomenal! Our client received a conversion rate of 20%—12% more than expected. Do you want to discuss your needs with us and automate your mailing campaigns? Sign up to learn more about marketing agency services and direct mail automation! The post Marketing Agency Services appeared first on PostGrid. source https://www.postgrid.ca/marketing-agency-services/ Via https://postgridcanadainc.blogspot.com/2023/04/marketing-agency-services.html TABLE OF CONTENTSTop 8 Retail Marketing Ideas to Boost Sales and Grow Brand LoyaltyOnce you set up a retail store, it is time to get the word out to attract customers. But how? Using new retail marketing techniques to reach your audience and communicate your message is vital. They let you break through the clutter, stand out from the crowd, and drive sales! ![]() Direct mail for retail is one of the best options to kick off your marketing strategies. And there are automation tools to assist you with your campaigns and ensure success. The purpose of this blog is to explain what a retail marketing strategy is and how to use it more effectively. We will also cover the top-performing ideas and trends you can use! Let us dig in! What Is Retail Marketing?Retail advertising refers to how retailers market their online or offline stores to attract more customers. They can leverage several online and offline marketing channels to expand outreach and boost revenue. Your retail marketing plans must focus on spreading brand awareness, converting leads, and keeping customers returning. The best way to get started is to list your goals, like improving brand visibility or producing a hundred new leads every two weeks. Learning your campaign objectives beforehand lets you select the right platforms for promotions. It lets you choose the right automation tools to launch your retail marketing campaigns. For example, PostGrid’s direct mail API allows you to prepare, print, and ship marketing mailers to your audience. Hence, you no longer need to complete the daunting and time-consuming steps in-house! What Is the Significance of Retail Channel Marketing?Building a retail advertising plan ensures your store’s survival and growth. Below, we discuss the benefits in more detail. Strengthen BrandingYour brand’s consistent representation can increase revenue by up to 33%! And retail marketing lets you hit this goal! A well-thought strategy strengthens your brand image and makes your store recognizable. You can add direct mail to your marketing campaigns to send high-quality postcards or letters to potential and existing customers. It allows you to stay in their household for a long time and create brand recall. Beat CompetitorsWith growing competition, customers have more options in every locality. Thus, retailers must take measures to step up their promotions and leave behind other companies. Developing a retail channel marketing strategy helps them grab opportunities. It lets them redirect leads to their brand and build long-lasting connections. Improve Brand LoyaltyGetting customers is only step one of your retail marketing plans. The primary challenge is to retain them to produce repeat business. Most retail giants like Costco and Walmart get regular customers, irrespective of whether they advertise their products. They already have a large customer base that continues to shop from them. Your retail marketing tactics can help you build brand loyalty, guaranteeing high sales throughout the years. The best to ensure your customers choose your over and over is to send personalized direct mail. Address them by their first name and jot down a heartfelt handwritten note. It makes people feel special, and they remember you for your effort. What Are the Six Ps of Retail Marketing?Before we dive into retail marketing ideas and channels, let us discuss the Six Ps. They are crucial to building a framework for your marketing plans and fulfilling goals. The six Ps are--
Is Direct Mail Retail Marketing Having a Comeback?Many marketers ask- Can direct mail generate a positive ROI? Isn’t direct mail dead? Though direct mail is a traditional channel, you can fuse it with many high-tech features to boost performance. Unlike the earlier times, you can automate mailing campaigns the same way as emails. Your retail marketing results depend on how well you interact with your audience. Give them something to relate to and remember you by, making your brand unique and engaging. Here are more reasons to include direct mail in your retail marketing plans: TangibilityDelivering a tangible product to your customers can motivate them to take action within a limited time. Unlike emails or social media ads, people can stick a direct mailer to their refrigerator or pin them somewhere for future use. It makes this channel more attention-grabbing and memorable. Multi-Media Retail Marketing OpportunitiesDirect mail is vital to your advertising mix to improve customers’ purchase intent. It lets you create a strong base for integrated marketing campaigns, creating more brand engagement touchpoints. PostGrid’s API integrations allow you to combine direct mail with your CRM features, making multi-media retail marketing more effective. Creativity and Better Sensory ExperiencesA direct mail piece, like a postcard or letter, creates better brand recall because of its sensory experience. Your mail recipients can see and feel the item, engaging more senses and encouraging them to complete the CTA. Adding direct mail to your retail marketing strategy lets you be creative and establish personal bonds with customers. You can use different types and sizes with consistent messages to create a strong brand tone that drives in-store visitors. Improve ROIPostGrid’s automated direct mail solutions for retail marketing let you reduce expenses and mail to relevant prospects. Launch a mailing campaign without hefty investments, improving your ROI. 8 Best Direct Mail for Retail Marketing Ideas in 2023Direct mail is versatile, with countless campaign options! But many marketers may wonder how to make its best use. Below are the top eight ways to use direct mail to boost your retail marketing efforts- Trigger Mailing Campaigns at the Right TimeMarketing triggers help you target prospects with specific messages when they complete an action. Whether a customer completes five years of shopping with you or a new customer’s first website visit, engaging them can benefit your brand relationships. You can use trigger-based retail marketing to gather customer data and draft personalized mailers. It boosts open rates and increases your chances of getting responses. Here are the triggers you can use:
Use Saturated Direct Mailing ListsSaturation mailing is one of the best retail marketing tactics to improve sales. You can connect with everyone in your neighbourhood and inform them about your brand. Since most people prefer shopping from places nearby, there are high chances you can convert these prospects. Your mailing list quality is crucial to your retail marketing success. You may rent or buy lists from a broker. But they don’t guarantee deliverability and responsiveness. The best way to ensure quality is to compile lists yourself. PostGrid’s direct mail services help you build targeted mailing lists from scratch before every campaign. You may also use our address verification capabilities to cleanse and update your existing databases! We enable you to compile retail marketing address lists based on
Segmented lists simplify conducting saturated mailings with high responses and engagement! Retarget Cold LeadsOnline and offline retailers deal with cold leads that may feel like failures. But these leads have conversion potential if you use retail marketing to address their pain points or tap into their interests. Your cold prospects often purchase from competitors after abandoning their cart on your website or not responding to your offers. But you can win them by keeping your brand at the top of their minds by sending custom and appealing direct mailers. Capture your audience’s attention with retail marketing by putting your message in front of the decision-makers. PostGrid enables you to save time with our 2-business day SLA, helping you launch mailing campaigns whenever needed. Leverage Events to Convert CustomersIf you plan on attending or participating in a retail trade fair, you can use this event to contact more prospects. Create a retail channel marketing campaign to send customized mailers with your brand details to every attendee before the event. It helps people learn about your participation and meet your team members at the trade fair. This strategy allows you to boost your retail marketing performance and make the event a success for your company! You may redirect recipients to your website and prompt them to complete a contact form. This information can help you plan more tailored and personalized mailings for better engagement. PosGrid’s direct mail services can help you send event-related mailings, like invitation postcards, business letters, envelopes with marketing inserts, and more. Plan a campaign post-event to follow up with all prospects and clients you meet. It adds more value to your retail marketing efforts, helping you onboard more customers. Employ QR Code MarketingQuick Response codes are excellent tools that allow customers to engage with brands beyond reading an ad. For example, imagine printing your marketing message in a newspaper or taking out a billboard ad. Placing a QR code with your ad lets you provide more product details to people, helping them make informed decisions. PostGrid enables companies to boost their retail marketing plans with customized QR codes. These tailored tools assist you in tracking individual respondents and guiding them ahead of their buying journeys. Log into your PostGrid dashboard to access the retail marketing campaign analytics to check how many people scanned these codes to unlock an offer. Other ways to track your retail marketing program’s performance are to add pURLs, coupon codes, and custom phone numbers. They let you tie every response to a specific campaign, determining your response rate and ROI. Introduce Loyalty Programs for Your Existing Customers.56% of Canadians are active loyalty program users! You can use this statistic to your advantage by developing and promoting these campaigns for retail marketing to retain customers for years. For example, you can offer ten free points to every buyer who shops for items worth $50. Customers can redeem the points after reaching a hundred or thousand. Align Your Offline and Online Marketing ChannelsOne of the best retail marketing strategies is combining online and offline platforms. A standalone campaign can help you produce positive results temporarily. But integrated advertising programs let you get valuable leads for long-term outcomes. You can boost your engagement rates by linking direct mail with email and social media marketing. Integrate our direct mail API into your marketing CRM to combine your campaigns and launch them simultaneously. It helps your company reinforce its retail marketing message and spread awareness. Focus on Your ContentYour brand’s direct mail content can make or break your retail marketing campaigns. Please keep it simple and short, enabling readers to grasp your message and act on your offers. You can use a catchy heading to summarize your message. Ensure it solves a problem or offers a solution to customers. Use bullet points, infographics, and tables to make your postcards or letters visually appealing. Also, you may add customer reviews and real-life stories to build trust and authority! Then, guide your audience through by using an upfront retail marketing CTA. It tells them what to do next if they want to buy your products. Please don’t forget to add your contact number, website link, and store location, helping prospects easily reach you. Retail Marketing Trends to Stand Out and SucceedRetail promotions evolve as new technologies and tools come into play. You can leverage trending marketing approaches to get ahead of your competitors and onboard more customers. Benefit from Big DataBig Data refers to the insights and analytics you collect from large data sets. It supports retail marketing campaigns because most systems capture complex, high-volume customer information. These data-fueling analytics come from store websites, apps, POS (point-of-sale) systems, and payments. You can use these insights to change the way you communicate with customers. PostGrid integrates with your favourite tools to help you leverage big data for your mailing campaigns. It guarantees high engagement for your retail marketing programs because you can provide customers with precise solutions. Big data can use your audience’s offline and online buying history and choices, allowing you to create personalized experiences at every touchpoint. Print Personalized MapsYou may print personalized maps taking prospects from their doorsteps to your store. It is one of the most effective ways to tell them how close you are to them! Personalized maps add to your mailer’s visual appeal, grabbing more attention for your retail marketing programs. You can add a Google Maps link below the map, pushing people to visit your store the same day. Many companies include driving or walking distance instead of printing a map, which is also effective for retail marketing campaigns. The idea is to help prospects learn about your company and complete the CTA. Add exciting cashback or discount offers motivating people to use the map and reach your store! Conduct A/B TestingImprove your retail marketing outcomes by testing direct mailers and recording what best suits your brand. You can experiment with different direct mail types, sizes, CTAs, colours, and offers. Some mailers drive excellent results, allowing you to understand your audience’s preferences. Try sticking with similar layouts or formats to continue making your retail marketing campaigns successful. PostGrid helps you launch direct mail marketing campaigns without minimum and maximum volume restrictions. Hence, you can always print and ship small samples to test their effectiveness, channelling your large-scale efforts to the best use! Set and Achieve High Retail Marketing Results With PostGrid’s Direct Mail Solutions.Our turnkey direct mail services help retailers send effective and trackable mailers to their audience. You can create new leads, engage current customers, or win back old buyers with direct mail. And PostGrid simplifies the mailing process, allowing you to improve your retail marketing ROI. One of our clients in the retail industry wanted to conduct a win-back mail marketing campaign. They wanted to target all customers who haven’t purchased from them for a while—with amazing welcome-back offers! The challenge was to launch a personalized campaign speaking directly to the customers. Our client wanted to add the reader’s name, city, and the number of months since their last purchase. They wanted their retail marketing message to look like this- Dear John, We hope you are doing well. Since we haven’t heard back from you in the past seven months, we wanted to inform you about our new April offers. Our Albert Street store in Toronto will offer a flat 15% discount on all purchases. You can call us to place an order or visit us between the 1st and 30th of April to benefit from it! Thanks and take care! PostGrid enabled the client to complete variable data printing without extra costs or effort. We automate all tasks for your direct mail retail marketing campaign, allowing you to bring your vision to reality. Here are more features the client used:
Sign up to learn more about our features and how PostGrid assists you in launching your retail marketing campaigns! The post What Is Retail Marketing appeared first on PostGrid. source https://www.postgrid.ca/what-is-retail-marketing/ Via https://postgridcanadainc.blogspot.com/2023/04/what-is-retail-marketing.html TABLE OF CONTENTSInternational Postage Rates [Mailing from Canada Internationally] - Updated for 2023Canada Post ships direct mails internationally to around 192 countries. You can send both personal and business mail efficiently and affordably using metered postage instead of stamps. Numerous Canadian businesses ship internationally to various countries on a regular basis for various purposes. Moreover, a lot of companies send direct mail to their high-end or targeted customers, even if they reside outside Canada. ![]() Hence, it is important to have a strong postal network, which Canada Post provides to its customers. There are specific weight and size guidelines that customers need to follow. All the international postage rates depend majorly on the mail dimensions, weight, and destination country. Sending International MailsHow much does it cost to mail a letter in and From Canada in 2023?
Letters and parcels must bear the accurate rates of overseas postage from Canada, or they will be returned to you. Also, you must mention your address as a sender in case of any problems. The address should be filled in and must contain the number of the house, the apartment, or the business, as well as street names and, of course, the postal or ZIP code. Make sure to include the country of destination in your address, as this is something simple but often overlooked! It is important to consider insurance or other liabilities when sending important documents or valuable items through the mail. You should also check each destination’s customs regulations before sending certain items. Canada Post RatesThere are several mailing services offered by Canada Post. And, it includes Registered Mail, Hold Mail, Letter Mail, and more. Each of these services is provided with both domestically and internationally by Canada Post. Postal service providers may charge a fee for each parcel or letter mailed to another location. But, the charges to send direct mail pieces are not applicable for everyone. So, your answer to how much is international postage from Canada is that the charges are less than other postal services available around the globe. Also, it guarantees on-time delivery and signature options to ensure safety. Signatures are a necessary feature for customers. It provides a sense of assurance to the sender that their mail assets have been delivered to their intended recipients. Standard and Non-Standard Size MailStandard Size MailMail items like standard cards, postcards, and letter envelopes are considered standard-size mail. The weight restrictions state that these items should not exceed 50 grams. Furthermore, there are also several size guidelines for standard-size mail. Before getting into the international postage rates to the USA and other countries to send standard-sized mail, it is essential to know the difference between postage meters and postage stamps. If you purchase postage stamps and affix them to your mail as a mode of postage payment, the standard international postage rates are applicable to you. However, there is another way of making the postage payment – available to both businesses and individuals. It is an alternative to postage stamps. The postage meters are directly printed on your mail rather than affixing, and the good news is that they cost you less. For your standard size mail items weighing up to 30 grams, the rate is $2.71. If it falls within the weight range of 30 to 50 grams, the rate is fixed at $3.88. On the other hand, postage meters can help you send the same mail at $2.64 and $3.84 for mail up to 30 grams and between 30 to 50 grams, respectively. Non-Standard/Oversize MailNon-standard size mail items are the ones that exceed the weight and/or size restrictions for standard size mail. Postcards and letters that weigh more than 50 grams are supposed to be sent as oversize mail using the international postage rates to the UK, India, and several other countries. Irrespective of its international destination country, the rate for sending an oversize mail weighing between 50 to 100 grams, equal to up to 20 paper sheets, is $6.39. Non-standard mail items that weigh between 100 to 200 grams – equal to up to 40 paper sheets will cost you $11.14 for international destinations. However, if your mail item weighs over 200 grams but is equal to or less than 500 grams, which is equivalent to up to 100 paper sheets, the international postage is $22.28. You can save a lot on bulk shipping as the rates drop to $6.24, $10.85, and $21.70 for the weight ranges of up to 100 grams, 100 to 200 grams, and 200 to 500 grams, respectively – when you use postage meters. We have listed below the basic Postage Prices to help you through the process:
Source: canadapost.ca International Postage from Canada to the USUsing Canada Post’s letter-post service is the most cost-effective way to send personal and business mail. A letter, mailer, ticket, or postcard must adhere to the weight and size requirements. Additionally, your mail pieces must not exceed 50 grams. Objects weighing less than 500 grams are entitled to the Other Letter-Post category. Lastly, sending business mail with a Canada Post-approved postage meter can save you a lot of time and money. Here’s how much it can cost you:
Source: canadapost.ca
Source: canadapost.ca International or Postal Rates to Australia From CanadaCanada Post specifies its rates according to the weight of a package and the number of sheets. The Canada Post Rates are $1.07 per stamp / $0.92 per stamp when your parcel weighs around 0-30g of weight in a booklet within Canada. Also, the postage can cost you around $1.30 if your parcel weighs 0-30g within the US and $2.71 for Australia or any other international destinations. Additionally, the postage rate for the letter to England is the same as mentioned above. Now, this means sending direct mail from Canada is quite cheaper than in other parts of the world. What else do you need to ask for? Now that you know all about the International Postage Rates, let us now move ahead to the final steps. Parcel Services for International Shipping1. Priority WorldwideThe worldwide priority service is suitable for time-sensitive parcels. It is the fastest option to mail to more than 192 countries across the world. You can check the international postage rates to Germany, the USA, Australia, and other countries under the worldwide priority option. The delivery is completed within 2 to 3 days, except in the US, wherein your mail is delivered the next business day. There are plenty of additional features that are included in its postage rates, such as tracking, effortless customs clearance, an on-time delivery guarantee, and signature confirmation on delivery. You can purchase additional insurance for precious mail items. The international postage rates for sending mail through priority worldwide outside Canada and the US start at $90.23. The rates differ from country to country and increase with your mail’s weight. This starting rate of $90.23 is for mail that weighs 500 grams or 1.7 lb. The postage increases the charges to $108.04 for the weight range of 500 grams to 1 kg. Please note that these rates are the least prices for that particular price range and increase according to the destination country. For the maximum weight rate of up to and including 30 kg – the international postage rates are between $437.85 and $1,666.46. 2. XpresspostXpresspost is the second fastest international shipping option provided by Canada Post. It is an affordable option as compared to priority worldwide. Hence, you can get your parcels and mail shipped fast and at cheaper rates, getting both the advantages under one mailing option. The time frame for completing express post deliveries is mentioned to be within 4 to 7 days. However, the xpresspost mailing option is not available for all countries. See this list to check whether your mail can be sent to the destination country using this option. If not, you can avail of the international parcel mailing option – about which we will talk below. There is an on-time guarantee included, along with free tracking and signature confirmation features. For parcels weighing up to 500 grams, the international postage rates are between $57.03 to $86.53, depending on the destination country. If your mail crosses over 500 grams but does not exceed 1 kg – you will be charged between $59.65 to $90.98. The rates keep increasing for every 500 grams. The international postage rates to India, United Arab Emirates, Japan, and other countries under the xpresspost option are between $62.56 and $100.42 for parcels weighing between 1 to 1.5 kg. The last weight range is between 29.5 to 30 kg – the rate of which starts at $473.74 and can increase up to $719.42 according to the destination country. 3. Tracked PacketSmall parcels that weigh up to 2 kg can be sent using the tracked packet service offered by Canada Post. Individuals and companies can use this option for sending lightweight parcels that aren’t very time-sensitive as the delivery takes around 6 to 10 days. It should be considered that customers can send parcels through this option to only 31 select countries, including Germany, France, Australia, Japan, Malaysia, South Korea, Turkey, and several others. You can check the international postage rates to Australia and other countries as all the rates differ. Free tracking, customs clearance, and $100 insurance are the prime features of this mailing option. The rate for sending a mail of up to 100 grams will cost you between $28.31 to $43.02, depending on the destination country. For over 100 grams and up to 250 grams, the international postage rates fall within the range of $39.09 to $54.85. Parcels weighing between 250 to 500 grams are charged between $47.49 to $70.91. If your mail exceeds 500 grams but is less than or equal to 1 kg, the postage starts at $56.13 and can increase up to $82.41. Any parcel falling within 1 to 1.5 kg will be charged between $59.46 to $93.67. The last range is for parcels within 1.5 to 2 kg, for which the rates are between $64.82 and $106.18. 4. Small PacketThe small packet mailing service also allows you to deliver small parcels that weigh up to 2 kg. This option is the most economical one for lightweight parcels that aren’t time-sensitive. For delivery via air, the delivery can take place anytime after 12 days. If you are mailing your parcels using the surface small packet service, the delivery can take any time between 1 to 2 months for European and South American countries, whereas it can take around 2 to 3 months for delivering to Africa, Australia, and Asia-Pacific. Air mailing – For parcels up to 100 grams, the international postage rates to India and other countries start at $10.84 and can rise up to $12.94. These rates increase with every 500 grams. Parcels that are over 1.5 kg and do not exceed 2 kg are charged between $54.30 and $78.09. Surface mailing – The international postage rates to Germany and other countries for mailing parcels weighing up to 250 grams are between $9.23 and $10.24. If your mail weighs between 1.5 to 2 kg, the postage is between $31.39 and $38.51. 5. International ParcelInternational parcel service is an affordable alternative to mail internationally through Canada Post. Moreover, this option can be used for destination countries where the xpresspost option is not available. The deliveries are completed within a span of 6 to 10 days for air mailing, whereas it can take as long as 1 to 2 months to mail to South America and Europe by surface. Delivering to Asia-Pacific, Australia, and Africa can take between 2 to 3 months to deliver if you are using surface mailing. Air mailing – The international postage rates for parcels that weigh up to 500 grams start at $46.58 and can go up to $75.01. These rates rise to the range of $49.36 to $82.64 for mail weighing between 500 grams to 1 kg. If your mail weighs around 30 kg – which is the maximum weight limit, the postage will be between $457.82 to $786.36. Surface Mailing – The surface rates are much cheaper and start at $38.58 and increase up to $54.62 for mail weighing up to 500 grams. The rates gradually increase with every 500 grams up to the price range of $252.81 to $330.57, which is for mail weighing between 29.5 to 30 kg. Your Next StepsAt PostGrid, we strive to help businesses save money and grow like never before. Therefore, we strongly recommend integrating PostGrid with your CRM or even with the software you are comfortable with to automate your direct mail marketing campaign. Our tool helps you to send mail in a streamlined manner and ensures smooth delivery without putting you through the hassles of dealing with international shipping. PostGrid is easy to use and provides instant overviews for your campaigns without making you visit the post office. You can now post as many direct mail pieces as you like per month, tailored to any occasion, event, or holiday. PostGrid offers a direct mail automation platform for printing and mailing your letters, parcels, and other documents efficiently and effortlessly – at discounted rates. The post International Postage Rates appeared first on PostGrid. source https://www.postgrid.ca/international-postage-rates/ Via https://postgridcanadainc.blogspot.com/2023/04/international-postage-rates.html TABLE OF CONTENTSCanada Direct Mail - Precision Targeter by Canada Post vs. PostGrid Smart TargetingStandard direct mailing makes your message reach everyone in a particular zip code or carrier route. However, PostGrid Smart Targeting provides penetration testing, mapping tools, and direct mail marketing experts to help you in the acquisition efforts. This AI-powered tool helps in identifying potential prospects on the right carrier routes by removing wasteful deliveries. ![]() Whereas by traditional saturated mailing i.e., Canada Post Precision Targeter, whatever market you choose, it covers 100 houses. With the help of precision targeting, you can increase the effectiveness of Canada direct mail by adding demographic information. Demographic information should be considered for each route, such as median household income, household value, gender, education, status, etc. Canada Post Precision Targeter for Direct Mail CampaignsCanada Post is a company that offers online tools for every business despite its size across the country to identify potential customers and target them better. Hence, with Canada Post direct mail, you can get your message delivered to any mailbox within Canadian boundaries. And if you want to create a precision target tool for your business, which business owners usually add to their marketing tool for a better response rate, then consider combining the demographic information with this network. By Canada Post’s precision targeter, you can target your potential customers based on demographic information such as education, gender, marital status, etc at the neighbourhood level. This tool provides all required detailed information by completing the address database from Canadian census data so that direct mail marketing can be more targeted. Users can easily price, plan, and place unaddressed admail orders in a period ranging from 24 hours to a minute. What Does Canada’s Post Precision Targeter Do?Promoting with Canada Post’s Precision Targeter is an effective and affordable way to reach and target customers for any business. Precision Targeter by Canada Post can help you with:
PostGrid Smart Targeting for Canada Direct Mail CampaignsPostGrid’s Smart Targeting with AI-powered technology is an effective tool to target the right people for your Canada direct mail campaign. It allows you to plan with interactive maps and demographic data for your next marketing mailing. You can send postcards, flyers, letters, or any other samples to any of the mailboxes in your chosen neighbourhood. With PostGrid, you can see any area you want to target and adjust your direct mail automation campaigns according to additional demographic data, reach, budget, etc. Attracting and acquiring customers for any business is most important, and smart targeting is one of the most powerful and cost-effective ways to do it. Furthermore, it has become much easier with the use of the PostGrid Smart Targeting application, as it increases targeting capabilities, visibility of pricing, simplifies the order entry system, etc. These methods have proved helpful in the entire process. What PostGrid Smart Targeting Does and How is it Better?The PostGrid API allows users to quickly and efficiently execute unaddressed admail campaigns through its smart targeting feature. It’s way faster than Canada Post’s precision targeting. This powerful and innovative tool takes you up to five steps from targeting to ordering. One tool does everything from targeting to ordering The application lets users plan and creates a direct mail campaign in one place. It provides everything that you need from targeting the customer to placing the unaddressed admail orders. It provides high-quality customers anywhere in Canada PostGrid helps you locate the best potential customers by its demographic and geographic criteria to match your existing customers’ profiles very well. On the contrary, Canada Post precision targeter has no such method to provide you with high-quality customers, which is why the PostGrid smart targeting tool provides better leads than it. It saves and helps in sending the data Depending on your choice, you can save customized targeting analysis for budgeting. You can either keep it in the file for future reference or send it to any third-party mail service provider. What problems does PostGrid Smart Targeting solve for customers?
Based on demographic characteristics and preferences of customers, dividing potential audiences by audience segmentation or marketing segmentation into a valuable subgroup is considered a good practice. With its help, PostGrid Smart Targeting creates more efficient and cost-effective marketing strategies. That is why PostGrid offers precision targeting at better and lower rates compared to Canada Post Precision Targeters. More Demographics DataIn the first step, you will choose the delivery point you want to target, such as businesses, homes, apartments, or other delivery points. After this, you will select some demographic characteristics and preferences of your target audience like age, employment status, home type, labour type, education, household size, age of home, income, marital status, gender, building occupancy, etc. After this, you’ll choose geographic target areas for customers using factors such as radius, drive time, distance, or any other, but not all of them. Different options are available for you to filter, like selecting municipality, and postal address, or creating borders on the map for custom target areas. Below you’ll find some demographic filters with which we target mails to acquire the best prospects.
Integration with CRMIf you use any CRM, integrating the PostGrid Direct Mail API with your system is relatively easy for direct mail marketing. You can send any information between direct mail and CRM with the help of PostGrid in no time and without any coding experience. You can also automate the entire print and mail process by using PostGrid’s API Docs, Webhooks, or Native Integrations. For PostGrid Smart Targeting, you can integrate any CRM that you use like Microsoft Dynamics 365, SAP, close.io, Zoho, NetSuite, etc. Frequently Asked QuestionsWhat is a Precision Targeter?The Precision Targeter is an online tool that sales and marketing teams use to identify and accurately select target audiences for their Canada direct mail campaigns and create attractive mail pieces with easy steps. It also helps in making payments for delivery. Why did PostGrid decide to establish Smart Targeting?We analyzed that small to medium-sized businesses in Canada also need more support to grow, just like large companies. But to be successful like them, the process of creating direct marketing campaigns should be more simplified. The best possible solution is to do it with an automatic robust application for Canada direct mail marketing campaigns to select the target audience—you can place anything online using the tool. Who is the target audience for smart targeting services?Nowadays, companies of all sizes and types benefit from smart targeting services, including service providers, agencies, enterprises, etc. However, this service is basically designed for small to medium-sized businesses. Although, large companies can also take advantage of this for their business as we provide this application for companies of every size. By doing this, we have made more and more direct mail marketing campaigns successful, and the businesses are using it for a long time now because they’re happy with the results. What was the biggest surprise for PostGrid while developing the Smart Targeting project?When our team developed the Smart Targeting project, their enthusiasm and passion were surprising. We were considering for a long time that we have to simplify the process of direct mail marketing and provide more self-serve options for customers. When we planned and developed this process well, our smart targeting project got good momentum. At that moment, we knew that we have the solution, and businesses will be excited by learning about it. How did PostGrid plan to promote smart targeting services and generate new customers?Smart Targeting is a successful key for businesses to grow in just a few years. So, it has been highlighted and promoted for many direct marketing campaigns throughout the year. It has also appeared many times on our website and has been used by many businesses throughout Canada. The post Canada Direct Mail appeared first on PostGrid. source https://www.postgrid.ca/canada-direct-mail/ Via https://postgridcanadainc.blogspot.com/2023/04/canada-direct-mail.html TABLE OF CONTENTSDirect Mail Marketing for Small BusinessSmall businesses often struggle to gain people’s trust in the beginning. It can be complicated to get prospective customers acquainted with your brand. Possibilities are that they are already using the products and services of some other company. Therefore, you have a bigger challenge to get them to use your products or services instead. Why should they change what they have already been doing for a long time? Because you’re better. ![]() The key to smart marketing plans is to prove that you are better. You need to deploy some robust marketing strategies to accomplish your goals—everything from digital marketing to small posters outside shops. One of the best ways to reach out to your prospects is through direct mail marketing. There’s nothing better than sending a physical item that they can see and touch—hence making them think about you. Unlike social media ads and emails, direct mail is tangible and can be felt. You might not realize the power of tangibility until you use it. Direct mail API can also help you keep in constant contact with your existing customers. Even though your customer base is small currently, you need to take care of it. Sending direct mail items to appreciate them and offer some amazing discounts can help you get repeat business and build brand image. Hence, direct mail for small businesses is the perfect way to go. There are several direct mailing services that you can use to print and mail postcards, letters, and cheques. Next-Day Flyers allow you to produce and deliver your mail in just one day, whereas Modern Postcard can help you create customized direct mail campaigns. Similarly, Mail Shark enables marketers to create targeted mailing lists, and Vistaprint lets you design your own postcards. Therefore, all business mail services have something great to offer to you. PostGrid offers all-in-one solutions wherein you can design, print, create mailing lists, mail, and track altogether. In this blog, we will understand the various benefits of direct mail automation software for small businesses, how to conduct a successful direct mail campaign, and how to select the right print and mail solution provider. Direct Mail Gets More Attention and Has a Higher Brand Recall RateLarge businesses can afford to play around with different types of marketing channels and might not be affected by the failure of one. But as a small business owner, it is no game. You need to carefully select a marketing channel that best suits your needs and is sure to catch your target audience’s attention. Direct mail has those qualities. The brand recall rate generated by direct mail is 29% higher than any digital marketing channel. Hence, it is obvious that people will identify and know you better through direct mail. Plus, its tangible and creative nature is extremely attention-grabbing. There is Lesser Competition in Direct MailOne of the greatest reasons why direct mail advertising for small businesses is a success is that it faces less competition. Today, most marketers are focused on email marketing, social media marketing, pay-per-click advertising, and other digital marketing channels. These things have overwhelmed people, and they are likely to skip through any online ad that they see. However, when it comes to direct mail, people are inclined to pay better attention to it as mail reaches their homes directly and not on their screens. With less competition and high response rates, you can nail your direct mail marketing campaigns easily. Garner Emotional ResponsesDirect mail for small and medium businesses also works due to its capability to form emotional connections with the target audience. You can drive people to complete your call-to-action only when you can connect with them emotionally. For example, nonprofits use real-life stories to raise donations. Others leverage pictures of real people using their products or services in their direct mail items to spark interest among the audience. Things of emotional appeal can always work in your favour, and direct mail helps you create that appeal. Moreover, getting something in the mail is nostalgic to most people. They tend to be excited to see what they have got in the mail. Such responses are valuable, and you can use them to strengthen your relationships and increase engagement. Direct Mail Has a Long Shelf-LifeYou might not have the budget to spend a lot on marketing every single week or even month. Hence, you need a durable form of marketing—something that stays for a long time. Direct mail definitely has a longer shelf life than any other marketing channel. Nobody views display ads for more than a minute or so. But direct mail is read for a long time, shared with family and friends, and stays in the house or office for more days than you can think of. Some people file your marketing postcards and letters for later use. Some simply pin them to their boards. The trick is to include an interesting offer that they are tempted to avail of. This way, your mail will not be thrown out until and unless the person has already used up the offer, which is exactly what you want. Direct Mail Is a Cost-Effective Marketing ChannelAgain, small businesses cannot invest in expensive marketing strategies. Furthermore, not all expensive marketing strategies turn out to be useful. So, the only smart option is to find something useful and cost-effective. It doesn’t matter what budget you currently have. You can always use direct mail marketing services for small businesses. Direct mail is the most budget-friendly marketing form. Though it used to be expensive before, the story has completely changed in today’s time. Now, you can automate the entire process, hence saving a lot of time, effort, and money. There is no minimum amount of money that you should spend on a direct mail campaign. You can spend as little as possible and still get excellent results with smart targeting and personalization. Canada Post offers several postal discounts while mailing in bulk. Hence, even if you decide to conduct a large-scale campaign, you can still keep your marketing costs under budget. Test and TrackDirect mail for small businesses should be all about finding out what works the best and using it. It requires you to test and track. Usually, testing is done before conducting a large-scale campaign. However, it can be just as useful for small-volume campaigns. The knowledge you receive from sending out test mail is impeccable. You can divide your target market into two halves and send out two different types of mail. This way, you can decide which type performs better and should be used in your future campaigns. In order to track results, don’t forget to use trackable features like QR codes, pURLs, dedicated contact numbers, and redeemable discount codes. Design Something Out of the BoxOut of all the direct mail tips for small businesses, the one that will always work is creativity. People appreciate something that is completely out of the box and unique. You don’t have to spend a lot of money and create direct mail items that are too much in the face. Even an outstanding headline with relevant imagery on a small-size postcard can work wonders—if you have done it right. Focus on how your direct mail looks and what message it sends when a person first views it. Direct mail allows you to be creative, so take the opportunity to create something pleasing and eye-catching. You can experiment with the colors, offers, layouts, copy, and more. Do’s and Don’ts of Direct Mail For Small BusinessRead below the basic yet most important direct mail tips for small businesses to do it right and garner more and more responses. Do’s
Don’ts
Things to Consider While Selecting a Print and Mail Solution ProviderWhile you can conduct a direct mail marketing campaign in-house, it is not advisable. Who would want to get their small team engaged with stuffing envelopes and affixing stamps? These things are easy yet extremely time-consuming and can increase costs. Hence, you should find a print and mail solution provider and automate your campaigns. While selecting one, marketers should check for a few things like whether they have an in-house designing team, their rates, mailing options, and more. PostGrid’s print and mail API empowers you to design your own mail items through pre-built templates that you can customize. Moreover, the rates are all-inclusive, and there are several postal discounts included. Direct mail marketing for small businesses is a blessing. It levels up your marketing strategies along with keeping your marketing costs low. Furthermore, with PostGrid, you can further reduce your costs without compromising on the quality. You can yield great results with no manual effort and added efficiency. The post Direct Mail Marketing for Small Business appeared first on PostGrid. source https://www.postgrid.ca/direct-mail-for-small-business/ Via https://postgridcanadainc.blogspot.com/2023/04/direct-mail-marketing-for-small-business.html Canada, US & 245+ Countries Address Checker ServiceCapture the right address every time. 245+ Countries Covered. TRY IT OUToutput Address result3075 14th Ave. #212, Markham, TABLE OF CONTENTSAutocomplete and Verify Addresses With Address CheckerEver found yourself in situations where you need to mail someone and don’t know their correct address? Of course, you did- everyone comes across such situations. As a result, thousands of individuals and companies get their mail returned due to mailing on invalid, undeliverable addresses. If you are looking for a robust solution to verify mailing addresses, you should use an address checker. It can help you identify incorrect addresses and modify them beforehand. This tool helps you check postal addresses and correct them according to the Canada Post standards. In this blog, we will discuss how an address finder tool can help you avoid getting returned mail. Steps Involved in Address ValidationThe process to check shipping addresses involves a few steps, and they are: Canada Post Address AutocompleteAs the name goes, address autocomplete enables you to enter your address within a few keystrokes. For example, if you start typing 9187 Bay, the tool can autofill the remaining address details- 9187 Bay St, Toronto, NT X8Z 2G8. A Canadian address checker tool uses geocoding to find a list of the most accurate suggestions for the user. The user can select the correct address from the list and complete the transaction. Thus, there are few data-entry mistakes, and you can enter addresses in less than half the time. Address Parsing and StandardisationAddress parsing is the process of disassembling an address into different parts. It separates and tags every component, like a street address, city, province, etc. The next step is standardization; wherein addresses are formatted according to the Canada Post addressing guidelines. So, these two steps break down your mailing addresses and reformat them so that Canada Post can send mail to them accurately. Address VerificationAn address verifier double-checks a mailing address to ensure that it exists. If yes, it is marked valid and deliverable. Otherwise, the tool troubleshoots the issue and solves it (if possible). Sometimes, some addresses are fake or imaginary, which is why they never pass the validity test. Mailers should refrain from mailing to such addresses to avoid returns. Please note that the above steps happen simultaneously and not one after the other. Why Do You Need a Postal Address Checker?Most people don’t realize that they need an address checker until they face specific problems. Below are some reasons why businesses should start using an address validation tool already: Increased ROICanada Post offers mailers the lowest postage rates when their mailing addresses are fully validated. This way, they can save a lot on shipping and increase their ROI. Also, an online address check helps them compile targeted mailing lists to improve their campaign performance. Accurate MailingNo more reshipping items several times to fulfill orders correctly! A quick Post Office address check before shipping can help you complete orders precisely the first time. Also, no mail returns mean that you don’t need to pay extra for packaging and postage. Save Time and EffortValid address checks can enable you to reduce the number of keystrokes on your website. Suppose a customer wants to enter their mailing address before checkout. Address autocomplete will automatically fill their address in a few keystrokes. It will create a good impression about how your brand prioritizes customer convenience. Also, you can save a lot of time and effort required to modify incorrect customer addresses. Improved Customer SatisfactionYou can increase customer satisfaction and loyalty by providing them with quick ways to checkout on your website. Incorporating a Canada Post address check on your website can help you improve your website UX. It can further push customers to buy from your online store and complete checkouts. Hence, you can bring down cart abandonment rates and increase conversions. PostGrid’s Address Checker ToolPostGrid’s address verification API can help you check address validity and verify your mailing lists in no time. Find below some of its features that allow you to mail precisely: Verify Single Records or Bulk Mailing ListsIt doesn’t matter if you need to verify a single address or a list containing thousands of mailing addresses. PostGrid’s address verification API and software are scalable and can accommodate your needs in a hassle-free way. If you have doubts, like- what is my correct postal address, you can check the same with PostGrid. Similarly, you can verify tens of thousands of addresses for your upcoming direct mail campaign at about the same time. National and International Address CheckerLike volume, it does not make a difference whether you want to verify a local, national, or international address. PostGrid’s address verification services can validate mailing addresses of 245+ countries. Furthermore, they can transliterate and standardize them according to the destination country’s guidelines. SERP and CASS CertifiedPostGrid is certified by SERP (Software Evaluation and Recognition Program) and CASS (Coding Accuracy Support System). They are postal certifications issued by Canada Post and the USPS, respectively, for address verification vendors. Being certified by these programs, PostGrid has access to millions of addresses in the US and Canada. Thus, you can verify your mailing lists securely and confidently with PostGrid. Bifurcate Residential and Commercial AddressesOur residential address checker can separate residential and commercial addresses. It is particularly helpful to B2B and B2C companies to mail their target audience accordingly. They can also segment their database based on other demographics, like age, gender, income level, etc. Fuzzy MatchingPostGrid’s address checker Canada Post can help you verify your addresses even though they contain some errors. Our fuzzy matching capabilities can fix misspellings, spacing issues, missing details, and other similar issues. Easy to Setup and UseYou would need to install or integrate an address checker tool before you check mail addresses. However, our setup process does not take more than a few minutes, and you can get started speedily. Moreover, there are no minimum fees or setup charges involved. You can manage your account settings and user permissions according to your requirements. Also, you can customize other aspects of our services to suit your needs. ConclusionKnowing how to check if a mailing address is valid can help you avoid losses and earn more ROI. It also assists companies with data management and expands their database. PostGrid’s address verification API and software can help you update your mailing lists from time to time. They can also help you launch targeted mailing campaigns to reach your prospects. Sign up now to know more about our address checker and how it can make address verification a breeze for you! The post Address Checker appeared first on PostGrid. source https://www.postgrid.ca/address-checker/ Via https://postgridcanadainc.blogspot.com/2023/04/address-checker.html TABLE OF CONTENTSWhat Are Promotional Materials, And How Can You Use Them Effectively For Your Business?Did you ever notice that some brands are so familiar to us that we can identify them without seeing the branding? Take the example of the iconic Coca-Cola bottle. You can recognize a bottle of Coke even if you only see its silhouette. Attaining such incredible brand recognition is only possible with the help of promotional materials in your campaign. ![]() We are not saying that simply including promo materials will make your brand the next Coca-Cola. Nonetheless, you can benefit from it. This article discusses all you need to know about promotional items, what are its benefits, and how you can use them for your business organization. We also look at some promotional materials examples you can use to enhance the reach of your business. What are Promotional Materials?In Layman’s terms, promotional materials include anything you can use to promote your business. Typically, promotional or advertising material consists of printed items like a pen or a T-shirt with a company’s branding or value offering. In other words, you can consider everything from a simple keychain to flash drives as promotional material if it has your branding. Brand recognition is closely related to your company’s name and logo. A study conducted in 2020 found that 75% of audiences found logos are brand identifiers that are easy to recognize. Besides the logo, the brand’s colour theme and unique voice are easily recognizable brand identifiers in your promotional material. For instance, promotional materials from brands like Nike only need to have their logo on them. It could be a single piece of paper or a postcard, and the audience would immediately recognize the brand from the logo. Of course, Nike or any other brand did this overnight. It takes rigorous planning and unrelenting effort to make your mark among your niche audience. With the help of promo materials, you can make your brand stand out and make it identifiable to your target audience. Furthermore, you can use different types of promotional materials that come in various forms and sizes. Hence, you can always mix up your marketing strategy to create the most impact on the target audience. So, you can use everything from personalized direct mail to custom T-shirts to enhance the result of your marketing campaign. What Are The Benefits of Using Promotional Materials For Your Business?There are numerous benefits to using promotional materials for your business. We can hardly list all the big and small benefits of marketing strategies that give away goodies to prospects. But here are some of the more compelling benefits or reasons for using promotional items in your marketing strategy. Boost Brand Recognition And Brand RecallThe most compelling reason to include promotional materials in your marketing campaign is their ability to boost brand awareness. No other promo material stays with the customer, like a free goody. We are sure that, if you try hard enough, you can think of one friend or family member that uses a dusty old keychain or worn-out T-shirt from a promotional campaign. Every business organization hopes to be recognized by its audience. However, wanting your audience to recognize your brand and being able to do that are two different things altogether. The best bet to boost brand recognition and recall for your company is to include promotional materials in your marketing campaigns. Brand recognition or brand recall is not something you can accomplish overnight. On the contrary, the more time you spend on it, the better it is for your brand. Simple advertising materials like keychains, T-shirts, and more can go a long way in boosting brand recognition. Why? Because people tend to use such items for years. A recent survey found that 91% of consumers have a minimum of one promotional material in the kitchen. The survey also found that 74% of the respondents have a minimum of one promotional item in their work area. You get the gist, don’t you? When you use an everyday item like a keychain as your promotional material, you effectively ensure maximum interactions with the branding. Similarly, you can use marketing channels like direct mail to interact with your audience periodically. Strengthen The Relationship With Your CustomersIt is always easier to retarget a customer than convert a fresh lead. Furthermore, on average, loyal customers spend 33% more money per order. And what better way to rope in your old customers than giving them a freebie in the form of promotional material? We are not claiming that sending promo materials will always lead to repeat purchases. However, it is a step in the right direction. Sending promotional items is like saying, “We like you, and here is a small gift to show you our appreciation.” Even better, you can send direct mail to the mix and say this to your customers. According to a study by Advertising Speciality Institute, 57% of customers kept their promo products for over five years! That’s almost like using promotional materials for running flash ads for your brand in the physical world. Sending a personalized postcard or a letter to your existing customer, along with promotional material, can maximize the campaign’s impact. The test part is that you can automate the entire direct mail process with a print-and-mail solution like PostGrid. On top of all this, long-lasting promo materials share many experiences with the customer. Hence it forms an attachment with the customer, and they could associate the item and your brand with positive experiences. More importantly, the customer feels appreciated and valued by your efforts. As a result, you can form a healthy and robust relationship with the customers. Boost Employee MoraleThere is no question about why you must maintain strong and long-lasting customer relationships. But for a business to succeed, it relies just as much on its employees as on its customers. And sending promotional materials is a strategy that works for your employees and customers. You can consider gifting promotional materials, such as T-shirts and even branded accessories, to your employees. Here are some situations when you can grant promotional items to your employees.
It is also one of the best ways to show employees value their talent. And unlike choosing a few top performers every month, you can show appreciation to every employee. In other words, promotional materials help you show gratitude towards your employees without looking biased. Of course, that doesn’t mean you should stop incentivizing your outstanding employees. Nor do we represent that promo materials are a substitute for an employee incentive program. Instead, think of promotional material as the sidekick that helps out the main character at crucial moments. Last but not least, your employees using the promotional material you send them, say loud and clear that your employees back your brand. For example, an employee wearing your promo T-shirt to work or outside shows that they believe in the brand. After all, what’s the point of making promotional items if your employees don’t trust your brand? Cost-Efficient MarketingAnother compelling reason to include different promotional materials in your marketing campaign is their cost-effectiveness. Yes, we understand how making a bunch of keychains or T-shirts may look more expensive. But, hear us out for a second. You can use promotional materials as part of your marketing campaign regardless of your budget. Remember how we discussed that promotional items come in all sizes and shapes? Well, that applies to the funding of promotional items too. For instance, face masks were a popular marketing material from the start of the pandemic until recently. As you can imagine, the cost of making printed masks is relatively low. Considering the per-piece price and the ROI for the campaign, you will see a significant difference between the two numbers. In other words, companies can invest smaller amounts of money in advertising materials and still get a high ROI. You should also consider that the reach of promotional materials is not just limited to your primary audience. For example, suppose someone is wearing your promotional items, such as a face mask or a T-shirt. In that case, it is not just your primary audience who sees your branding or logo. Everyone your primary audience interacts with also becomes familiar with your brand. So every time the customer wears or takes your promotional material to work or home, it contributes to brand awareness. On top of it all, you should also remember that more than half the people that receive valuable promo materials keep them for years. Try imagining the number of people you interact with over such an extended period. Hence, the reach of promotional materials increases exponentially in some cases. 9 Types Of Promotional Materials You Can Use For Your BusinessAbove, we talked about how there are different types of promotional materials and that they come in all shapes and sizes. How do you choose the correct promotional item for your unique business and marketing goals? Unfortunately, we can’t answer that question for you without understanding your specific requirements. However, we can show you some promotional materials that can work for your marketing campaign. So, here is a list of promotional items you can consider using for your business and why you should use them. #1 Direct Mail Letters And PostcardsDirect mail letters and postcards are preferable promotional materials for business organizations. It is not hard to understand why direct mail is such a popular choice as a promotional item. Direct mail is cheap to produce, it can double up as a discount coupon, and you can fully personalize it. Furthermore, traditional mail tends to emotionally impact the audience, which can work out in your favour. Besides that, producing personalized postcards for your target audience is significantly easy using an automated solution like PostGrid. There are only a few promo materials that you can make entirely using an automated solution. With an automated solution like PostGrid, you can easily personalize your promo materials by connecting to the CRM solution. You can also control every other aspect of your direct mail marketing campaigns using PostGrid’s centralized system. Hence, you can access your mailing history, track your mail, and even get detailed analytics for optimizing your marketing campaigns. Additionally, you can schedule your mail and set up triggered campaigns for sending your promo materials using PostGrid’s print and mail solution. Some other features of using a print and mail API like PostGrid for your marketing campaigns include the following.
#2 Tote BagsSuppose you want to add something more substantial than direct mail as marketing material. In that case, you may consider using tote bags. As you may remember, tote bags are not new as promotional items. Moreover, tote bags helps in promoting a green lifestyle as they are usually considered eco-friendly. You can substitute paper bags with tote bags if you are a store owner. Unlike crumpled paper bags, tote bags last forever, and customers can keep them for as long as they want. Similarly, you can hand over tote bags as promotional material at trade shows and expos. Of course, you also need to place other promotional items inside them. The best thing about the tote bags is that the customer can use them daily. You can significantly enhance the visibility of your brand using tote bags. Furthermore, since they tend to last longer, you can expect the impact of the marketing material to last a long time. #3 StickersStickers are yet another cost-effective promotional material you can use for your business. Even though they are cheap, it is one of the best ways to make your customers market your brand and showcase their loyalty. Customized stickers can help you interact more with your prospects and involve them in your campaigns. Furthermore, the customer has the freedom to place them anywhere they want. It could be on their car window, refrigerator, door, or elsewhere. Regardless of where they put the promo materials, it can still positively promote your business. As you can imagine, stickers are practically minimum-cost advertising materials and save you many problems. They are easy to make, transport, and send. You can even send them with your direct mail to enhance their impact on the target audience. Also, you can give away these stickers during special events like expos and trade shows. You can use marketing materials like stickers as a great add-on. For example, you can include stickers in your direct mail envelopes and add more value to your direct mail letter. #4 CalendarsCalendars are another excellent promotional material you can use for your business. More importantly, calendars can work for pretty much everyone. You can send it to your customers, vendors, business partners, or prospects. Sending a calendar guarantees the use of the marketing material for at least a year. Furthermore, it is not uncommon for people to leave their old calendars even hanging around for months or even years. And since the customer can use it for a year-long, it is the perfect tool for raising brand awareness. You can also use variable data printing for making custom calendars for your business. Sending customized calendars is an excellent way to show that you appreciate your customers and understand their tastes. Of course, you also have the option to pitch a product or service using such promotional materials or provide your contact information. #5 Sticky Notes (Notepads)Sticky notes and notepads are other promotional materials that you can consider using for your marketing campaigns. The beauty of using such a promotional item is that it’s helpful to practically everyone. People jolt down essential details on a sticky note or notepad at home and work. The customer can use a sticky note for making shopping lists or leaving reminders for errands or work. The universal usability of sticky notes and notepads makes them ideal advertising material for your business. Hence, whenever someone writes something on a sticky note or notepad, they will see your brand’s logo or name. As with every other type of repeated exposure, the image or branding from the promo materials gets reinforced in the audience’s mind. #6 Writing InstrumentsWriting instruments such as pens and pencils are another popular choice of promotional materials you can often see. And you see them often because it is proven promotional item that works wonders for your campaign. Moreover, writing instruments like pens can work as promotional material for businesses of all sizes. The reason why writing instruments are a great hit as a promotional items is that everyone uses them. Everyone needs to write something down, from students to homemakers and breadwinners, and they need an instrument for that purpose. There are several ways to deliver the pen to the target audience too. For instance, you could leave them on the front desk of your office/store or give them away at events like expos. And if you want to take a more targeted approach, you can send promotional material with targeted mail. #7 DrinkwareAnother valuable promotional materials examples you can use for your business is drinkware. You can send all kinds of drinkware to your target audience, such as:
The most significant advantage of using drinkware as your promotional item is its reusability. Unlike other promotional materials like writing instruments or calendars, drinkware is reusable. And the audience may even keep it around for years. You can choose the promotional material’s quality based on your budget and how long you want it to last. Typically, companies choose to give away drinkware as freebies at events like expos. Maybe you can give it away in a branded tote bag to make a stronger impression. Of course, you can also give such promotional material away whenever a customer makes a new purchase. And no matter how you give them out, you can be sure that the customer will reuse them, and it will promote your brand every time they reuse them. #8 SunglassesIf you want to do something less mainstream with your promotional material, you can try using sunglasses. Custom or branded sunglasses are a great choice as a promo item becomes people always wear them outside. Hence, custom sunglasses are nothing short of walking advertisements for your brand. You can give away such promotional sunglasses as a gift to your customers or make them part of a more extensive promotional package. For instance, you can include sunglasses and drinkware in the same tote bag and offer a gift hamper to your loyal customers. Naturally, gifting multiple promotional materials can be expensive, but its impact is undeniable. Since sunglasses are very portable, customers can take them practically everywhere, from the beach to the grocery store. To make the best out of the promotional material, you can create a social media trend where they post pictures or videos with the freebie. However, you may have to provide some incentive to get the social media trend going. #9 Power BanksAnother promotional material you can try using for your business is power banks. We know people love to have a power bank just in case their batteries run. You likely know a friend or family member who takes their power bank with them regardless of where they are going. However, the best thing about using power banks as promotional materials is that they will last a long time, much like drinkware. Furthermore, depending on your budget and marketing strategy, you can choose the ideal size for your power bank. The post Promotional Materials appeared first on PostGrid. source https://www.postgrid.ca/promotional-materials-for-print-marketing/ Via https://postgridcanadainc.blogspot.com/2023/04/promotional-materials.html |